February 13th, 2012 | Filed under: Motiv | No Comments »
Love is in the air…or maybe it’s just pizza I’m smelling.
News recently broke that Pizza Hut has released an intriguing new temporary revenue stream: the Pizza Hut Engagement Package, which includes the company’s $10 dinner box (a medium one-topping regular pan pizza, five breadsticks with marinara sauce, and 10 cinnamon sticks with a sweet icing cup).
Photo: Fox News/Pizza Hut
That the pizza conglomerate is offering a Valentine’s Day special is no surprise. After all, what’s more traditional than sharing a romantic dinner with your valentine? But what is
unusual is the engagement package’s $10,010 price tag
, which includes costs for a ruby ring, limo service, flowers, a fireworks show, a photographer, and a videographer. Although some may raise eyebrows over Pizza Hut’s foray into romance, a company spokesperson reports
that Pizza Hut has already received over 800 serious inquiries.
I think Pizza Hut’s over-the-top new pet project was a brilliantly thought-out guerilla marketing tactic. But the marriage of food and engagements (sorry) seems to be, well, a match made in heaven—and an opportunity that has been seized by marketers for years.
Keep reading »
August 29th, 2011 | Filed under: Motiv | No Comments »
I remember it well – some fifteen years ago now – standing in front of the executive team at IDEO, then comprised of mostly male mechanical engineers. I was the only female in the group and I was making a presentation about how I thought IDEO should set its sights on creating services using the same design thinking methods it used to produce its vast array of award winning products.
I was amazed at many of the blank stares I received that day – change how we make our livelihood? Compromise our cherished practice of creating 3D computer models? Make essentially – nothing?
Well, the rest is history, of course. IDEO and so many of others like it have long embraced to the practice of service design. Certainly the shift hasn’t been easy, but it has been fruitful. Continue Reading»
August 26th, 2011 | Filed under: Motiv | No Comments »
This week, we focused our 140 characters on creative leadership, and the dynamic and inspiring visionaries whom have done so much to raise the bar for the rest of the field. Of course, it is not possible to discuss creative leadership without mentioning Steve Jobs and his recently announced resignation as CEO of the company he founded decades ago.In addition to the many great articles highlighting the magic that Jobs brought to an industry traditionally perceived as geeky and uncool, we wanted to share a few of the more interesting links around creative leadership that came across our radar this week. Continue Reading»