Being More Efficient Improves Your Bottom Line—And Your Customer Experience

As you probably know, mapping a customer journey helps identify both the points at which a company interacts with its customers and the customer emotions at each of those touchpoints.

While marketing and customer service teams typically use this tool to identify areas for improving the customer experience, operations teams can use customer journey mapping to simultaneously create happier customers and improve a company’s bottom line. Keep reading »

Social Media For Corporate Innovators

Jeneanne opens the roundtable. (Photo: Motiv)

Stefan Lindegaard (Photo: Motiv)

Stefan Lindegaard (Photo: Motiv)

Stefan Lindegaard (Photo: Motiv)

Greg Berguig, Stefan Lindegaard, Jeneanne Rae (Photo: Motiv)

Stefan Lindegaard, Jeneanne Rae (Photo: Motiv)

Photo: Motiv

Photo: Motiv

Yesterday, Motiv hosted a roundtable on social media for corporate innovators led by Stefan Lindegaard, a noted speaker and author of three books on innovation.

Stefan discussed how social media is a game-changer for innovation, allowing people to network and collaborate in more ways than ever before. ”Social media is a natural extension of open innovation,” Stefan argued, comparing the connect-the-dots mentality of innovation to that of social media. Keep reading »

Social Media in Healthcare: The only time going ‘viral’ is good in a health context

Image: AmSurg Blog

With the depth and complexity of the issues facing our health care system, it is not surprising that innovators are exploring every possible avenue to find ways for improvement, including social media tools. Although social media in healthcare is nothing new, I’ve seen more and more examples of how it is being used recently. Our friends at Triple Tree hosted a webinar last week on the topic, and it was very interesting to hear how leading organizations are pushing the boundaries of social media trends.

Some of the classic, novel, and potential uses of social media in healthcare include:

Keep reading »

Life @ 50+

I did something last week I thought heretofore unimaginable.  I attended my first AARP annual convention.  Held at the L.A. Convention Center, 18,000 folks representing a highly diverse set of professions and ethnic backgrounds, interests and persuasions, converged together for what was a surprisingly rollicking good time.

There is a movement afoot for this particular demographic that has serious consequences for our society.  Not satisfied, nor often able, to retire like their predecessors, people of this vintage are interested in reimagining their lives as never before.  Helping to navigate the “What’s Next” moment for its members is now squarely on the agenda for AARP, a task that could be the organization’s biggest contribution yet.

For the last several months Motiv has been privileged to work with an extraordinary group of people to produce the first phase of AARP’s Life Reimagined Project.  The concept is a social media platform that would connect the 39 million AARP members, as well as non-members, in new ways to help them find the help and inspiration they need to identify and do what they are most passionate about. Continue Reading»

New Advertising Models Put Companies Back in Control

Last week I was having a conversation with a client who runs digital marketing and strategy for a Fortune 500 home improvement corporation. Her biggest challenge? Finding ways and resources to manage any negative impact to her brands on social media outlets such as Facebook and Twitter. Remember last week’s news from clothing retailer Abercrombie and Fitch about paying Jersey Shore’sthe Situation NOT to wear their clothes, and the social media fallout that ensued?

With advertising-based business models proliferating around photo tagging, managing where, on whom, and how brands show up in a public way is about to get a lot harder. And if the ability to tag friends in pictures without their consent wasn’t enough (personally, I would really appreciate being asked for permission first), in May Facebook began letting users tag companies and brands in their photos. While campaigns asking users to post pictures of themselves using or wearing brands can feed the need for co-created content, the results are not glowing with brand love. Continue Reading»

Tweets of the Week: Best of Mergers & Acquisitions

What a fitting week to discuss M&A activity as our weekly Twitter topic! During the week, which began with Google’s announced acquisition of Motorola Mobility and ended with H-P’s proposed divesture of its personal computing unit, we came across several great reads. Here are a few:

•Finance, tech, finance, beer, finance…A top ten list of mergers and acquisitions during the last decade reflected the influence of the 2008 financial crisis Continue Reading»

Tweets of the Week: Sports

This week we tweeted on innovation within sports, a field that I greatly enjoy following and would love to learn more about. These tweets were on the money(ball):

•Two young entrepreneurs out of USC have invented a revolutionary basketball shoe that adds 3 inches to your vertical leap. The bad news? The shoe was banned by the NBA. The good news? Sales have sky rocketed since they were banned. http://motv.st/ohPc1O
Continue Reading»

Tweets of the Week: Best of Corporate Finance

“Show me the money” seems to be on everyone’s lips these days, from Washington bureaucrats to investors anxious to cash in on the plethora of recent public offerings, so we found the subject of corporate finance to be a particularly relevant Twitter topic amidst such an environment. Here are some highlights:

•On Monday we wrote about Apple’s growing piling of cash – $76.2 billion at end of June – and a recent statement from the Treasury confirmed that the tech juggernaut now sits on more cash than the U.S. government.
Continue Reading»