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Jeneanne Rae

“With the array of complexity we face today, delivering meaningful innovation in the market place is harder than ever. Clients need a team who can not only tell them what their customer’s most desired experience should be, but also provide the hard evidence for where and why they should invest and what the organization that delivers it looks like. This is what Motiv is all about.

Jeneanne Rae is an expert in design strategy and innovation.  Over her 20-year career in the field, she has worked with dozens of companies and large corporations including Procter & Gamble, Hewlett-Packard, Microsoft, Kraft Foods, PricewaterhouseCoopers, Masco Corporation, Johnson & Johnson, and AARP. Bloomberg Businessweek magazine named Jeneanne one of its “Magnificent Seven Innovation Gurus” and “Best Leaders of the Year” based on her groundbreaking work in the study of service innovation.  She is a frequent keynote speaker at conferences and has authored dozens of articles published Businessweek’s online innovation channel.

Prior to forming Motiv, Jeneanne led innovation consultancy Peer Insight as its president for six years, and before that was on the senior leadership team of IDEO for seven years. For a decade, Jeneanne served as an adjunct professor at Georgetown University’s McDonough School of Business and she now teaches executive education through various other top-ranked business schools.  She sits on the advisory board for the Business Innovation Factory in Providence, R.I. as well as the Expert Panel for U.S. Agency for Health Care Research and Quality’s Innovation Exchange.

Jeneanne is a graduate of the Harvard Business School and holds a Bachelors of Science degree with concentrations in Marketing and Finance from the McIntire School of Commerce at the University of Virginia.



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